I have been thinking a lot about boycotts lately. They can seem ridiculous, like the people boycotting Nabisco for the above image of the beloved Oreo Cookie sporting the Rainbow colors of Gay Pride. I mean, it's just a cookie. Eating an Oreo won't turn someone gay, and it's not like the company is out recruiting future homosexuals. They are supporting their employees and customers. But, advocating violence and murder is a serious business.
Other recent boycotts I have heard of:
- General Motors (GM) for flying the Rainbow Flag at their headquarters to honor the pride of their LGBT employees;
- JCPenney for including a couple of women, both wearing matching wedding rings and with their children in a picture in the company's Mother's Day flyer;
- JCPenney for including a couple of men, both wearing matching wedding rings and with their children in a picture in the company's Father's Day flyer.
|Pride Colors at GM Headquarters in Detroit, MI.|
Yet, some boycotts are very serious, indeed. I remember when Ellen DeGeneres' character, Ellen Morgan, came out on her show in 1997, both JCPenney and Chrysler decided to pull advertising from the episode. The LGBT community then called for a boycott of both and other companies as well.
I find it ironic that both JCPenney and GM, which produces Chrysler, have made very different decisions in recent years. So, attitudes do change. I guess I need to shop at JCPenney now. And I love my GM car even more!
Which brings me to another point.
|This is not an official picture, just a knockoff of the||original.||It's cute.|
Now, I have noticed Pride merchandise on Target's website. (I noticed it when I was searching for something and saw Target in the search results.) I have seen articles mentioning their progress in trying to come to an understanding over their past action. I have not received the memo by the Undersecretary of Boycotts stating we can shop at Target again. Yet, I have read comments by individuals suggesting to let the past be, and to move forward. Kind of like a reconciliation after a friend or lover says something that hurts your feelings. Target seems to be making amends. Is it enough? I don't know.
I have seen nothing regarding Best Buy.
What I do know, is that I am having very difficult financial times right now. I need to do what I have to in order to survive. Target offers good merchandise at good prices. I may have to shop there. Can I live with myself? I may have to because I need to survive. I guess we need to decide for ourselves. And that's who decides to end the boycott.